Established as Sapa Blue Mountain in 2012, SAPA LEGEND was built on extensive industry experience and deep coffee expertise. “Sapa” reflects our highland heritage and spirit of discovery, while “Legend” represents our ambition to create enduring value.
Building on our strength in green coffee exports, we have scaled our operations and expanded our capabilities in manufacturing, product development, packaging, and price management to meet each partner’s specific requirements. As a Global Coffee Brand Partner, we provide coffee supply and product development solutions for international markets, backed by four core capabilities:
1. MULTI-ORIGIN GREEN COFFEE SUPPLY:
Through a network of more than 3,500 farming households in Viet Nam and hundreds of international sourcing partners, we supply over 5,000 MT of green bean coffee annually. Our Arabica, Robusta, and Liberica portfolio gives buyers flexibility across origins, quality grades, and price points.
2. OEM / PRIVATE LABEL:
We manufacture roasted and ground coffee, instant coffee, and other value-added coffee formats to buyer-approved formulations and specifications. Our manufacturing facility in Hoa Binh province currently spans more than 4,000 m2, with expansion to 15,000 m2 scheduled for completion in 2028. Once completed, the expanded facility is expected to reach an annual capacity of approximately 10,000 MT of green coffee beans and more than 1,000 MT of roasted coffee. .
3. ODM PRODUCT DEVELOPMENT:
We translate market insights into commercially viable coffee products. Each project is developed around target consumers, consumption occasions, price positioning, and brand strategy. From concept development and formulation to blend design, roast profile, sensory validation, and scale-up, we support partners through to commercial-scale production.
4. PRICE AND SUPPLY MANAGEMENT:
We use demand forecasts to plan sourcing and production, then structure supply and pricing around committed volumes and delivery schedules. This helps buyers secure a stable supply, manage costs, protect margins, and reduce exposure to market volatility